Identity's approach to web design
The key to effective website design is that every single element works together and as part of a larger whole, including your wider business strategy. To achieve this, your web designers need to combine analysis and intuition. They have to think small as well as big.
Sometimes people ask us why we seem to enjoy web design so much more than other firms they've worked with.
The fact is that web design is an incredibly rewarding design field, but it's not for everyone. Not every talented designer has the temperament or inclination to breeze through the limitations imposed by screen resolutions of 70-96 dots per inch, or enjoys the technical challenge of translating a Photoshop or Illustrator masterpiece into something that actually works - and that looks the same in 7 different browsers (Internet Explorer 6,7 & 8, Firefox, Chrome, Safari and Opera). On top of that, the final product needs to degrade gracefully on older systems, and work with the limitations of forcing high-quality images down internet connections of varying speeds. We find solving these problems strangely satisfying.
Then you have to deal with the technology behind the website. Should it be PHP, Ruby on Rails, ASP.NET, MySQL or Microsoft SQL? And where does Java fit in? Should the website be written on open source or proprietary software, and what difference does this make to your business?
We have no problem answering these questions because we're a technology and platform agnostic web agency - which means we choose the right tools for each project. Where it makes sense, we rely on tried and tested approaches to common requirements, but we also have the skill and flexibility to do things differently and come up with a unique approach when it's going to offer you more or be more efficient. Beyond that, we make sure our staff are passionate about design, fanatical about attention to detail, and keenly interested in business strategy and technology.
This means our goals are your goals - like you, we want your business to succeed holistically and reach its full potential, not just look pretty.
To discuss intelligent web design that's centred around your business, call 1300 453 125 or use our contact form.