Identity products serve two functions. They make your life easier, and reduce the deployment costs of a new website.
Essentially this is achieved by re-using common functionality. All database-driven websites need menus, user logins, content editing areas, and contact forms, and most benefit from things like Google Maps and Google Analytics integration, video and audio players. Providing these kinds of items in a regularly upgraded 'product' form saves your business the cost of having these developed from scratch each time, reduces lead times by letting us get to the business-specific requirements faster, and allows you to start adding content from day one.
All of the products below serve as extensible building blocks to any website, and are sold commercially to other web designers and web developers throughout the world under 'white label' arrangements. Our licensing agreement means that any site you have with Identity is portable to other matching servers. This enables you to avoid the pitfalls of other 'in-house' products, as you can rely on both Identity and our partner network to provide you with round-the-clock and round-the-world support.