Web Development Services
Expertise
We have special interests in e-commerce, business intelligence, social media, search engine optimisation (SEO), complex data-gathering, and working with start-ups.
All Identity staff have a minimum of 6 years' experience, and our senior staff have been building the internet since there was an internet.
We adhere to 'best practice' principles, meaning our code is written in strict accordance with the protocols of the programing languages we use.
We're fluent in ASP, ASP.NET, Python, Ruby, Java, Perl and PHP, coupled with any database under the sun (though we're fans of Microsoft SQL and MySQL).
We can deploy a fully tested application for you quickly on either Windows or UNIX hosting platforms.
We've built hospital procurement systems, data warehousing applications, corporate intranets, media streaming platforms and even a TV channel.
Tell us what you'd like us to build for you.
Development approach
Identity's approach to development is a bit different from the norm. Here's a few reasons why:
Core team principle
We keep the team working on your project small. We believe this is the most efficient way to build fast, and build well. You'll notice you're always talking to someone who knows your project inside out, not a project manager hired for their skills in PR and politics.
A small team means no project management overheads, no padding out of quotes, no mis-communications with an offshore development team, and often, changes made before you're off the phone.
> Most other agencies have project managers who aren't technical specialists in charge - increasing communication barriers and project risk.
Test-driven development
Our test-driven development process means we find the bugs as we go along, so you never see them. This is one reason we've never failed to deliver on a project. You'll find we're proactive communicators - if we need more information or you need more features, we'll work with you to find solutions early, ensuring we build on time and to budget.
> Most other agencies try the "get everything up and then fix the bugs during user acceptance testing" approach - which leaves you with just a few days to review your project in full - and hope that you found all the problems.
Modular code
We create the building blocks of your online presence in a way that's dead simple to reuse and extend. We've learnt how to make the central features of many sites easiesr and easier to use - refining our ideas over time and with the keeping up with the latest advanges is web technologies.
> Most agencies live by by "billable hours" instead of "makes life simple", and by "standard solution" instead of "right tool for the job".
Focus on Accessibility
While from a business perspective you might not care about acessibility, you'll be glad that we do. Accessible websites work for more people - about 15% more people. As a side-effect, they comply with lots of legislation (you'll thank us later), are more carefully thought out, and optimise your website structure for everybody else.
While we're still waiting to see the results of the legislation that currently affects Australian businesses, all test cases have been settled before judgement has been given - suggesting that it's been better to settle than to try and defend having an inaccessible site. In the US and the UK, the legislation is somewhat stronger and already affects you.
> Most other agencies don't design their sites with the future in mind, but only the present. We try to build sites that endure.
Can-do ethos
We like working with people. We like a challenge. We like thinking outside the box. We like creating the absolute best solution for your needs and budget and then sweating over it until it's perfect. It makes us happy when we hit the pillow.
> Most other agencies live by the words "good enough" and "to spec". We live by the words "perfect" and "happy".
Our Products
Some of our key off-the-shelf web products are:
.shop is our intuitive and powerful online shopping software with a ground-breaking user interface. When you try a demo, you'll see just how easy it can be to display, purchase, order and send your products. Based on our own experience in online retail we created our dream software and decided to share the love!
With an awesome list of features included as standard, base implementation of .Shop by Identity or an Identity Solutions Partner starts at just $4000. [learn more]
Our hottest new release is creating a lot of buzz. 
.CMS is one of the most powerful and flexible content management systems to ever hit the market. It's incredibly adaptable and dead simple to use, allowing you to launch websites in minutes rather than months. Powerful, customisable, and with drag-and-drop just about anything. There's no going back after this.
.CMS lets you do everything you're used to doing, cuts the time it takes to do it in half, and adds a raft of ways to make your life easier. .CMS is available as part of a fully designed website for just $4000, or for designers and developers starting at $2000. [learn more]
We built this blogging platform for speed and stability, and it delivers. .Blog is the new Enterprise Blogging Platform (EBP) behind successful site The Cool Hunter, winner of the world's best culture blog 2007, 2008 and 2009. When our clients hit the front page of Digg, the site stays up.
With a jaw-dropping features list and brilliant Search Engine Optimisation (SEO), it's the solution of choice if you care about such things as performance, scalability, ad revenue, and return on investment. An implementation of .Blog for up to 10 countries or geographic targets in a single language starts from just $12,500. [learn more]