Expert branding is what makes you stand out from the crowd. We may have heard it all before, but it doesn't mean we always take full advantage of it. Your own brand tends to become so much a part of your mental wallpaper that it can be hard to keep on top of how it's speaking to your target audience and how it can be harnessed most powerfully. That's where an outside perspective can be crucial.
Research shows that a major refresh of your brand every 3-5 years is associated with greater market success, and that word of mouth through social media and the web are the key strategies in a successful brand evolution.* For most businesses in competitive markets, a minor update every year is a good idea, and if you're in the fashion industry, you'll need to be looking at your brand every season to check it hasn't dated.
So if you haven't refreshed your brand recently, it's worth bringing in fresh eyes and nutting out a holistic, pro-active branding strategy across a range of media which makes the most of current technologies. A critical aspect of this will be your social media presence - properly carrying your brand voice onto Twitter and other platforms can powerfully communicate what you're about, encouraging users to interact with your brand and increasing customer satisfaction.